EGD Core Competencies

Introduction

segdAcademic Task Force

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SEGD学术工作组一直在制定一套新的准则，旨在扩大环境图形设计中的技能，知识和核心能力的基线，以在体验式图形设计扩展的教育领域取得成功。该准则是使用教育指导委员会开发的原始SEGD EGD EGD核心能力制定的，并专门扩展其在技术，数字工具，跨学科合作的知识领域，以及教育者和专业人士进一步发展的必要性。以及培养课外关系和活动。这项工作是为了更新原始的环境图形设计能力，以满足新扩展的体验图形设计雨伞。该文档旨在仅作为这个非常令人兴奋和成长的领域的起点，因为它仍处于起步阶段。特别感谢Rachel Fujita（2014-15学术工作组成员），在2015年领导EGD核心竞争力的开发和最终确定。

In 2017 SEGD conducted a Skills survey, which did not define Core Competencies as "Design Core Competencies". The results provided some real insights. Firm leaders see "Core Competencies" as including the competences and skills required for professional practice!. In fact, they were increasingly the most important skills that need development for firm leaders as designers progressed through their careers and in terms of what they need to make their firms more effective and profitable. SeeProfessional Practice Core Competencies了解更多信息。

1. General Knowledge

> SEGD Podcasts that cover General Knowledge and历史

>学习与一般 +历史知识有关的目标和结果

Knowledge of experiential graphic design fundamentals

  • 德monstrate an understanding of the Design Process
  • 德monstrate an understanding of the different practice areas ofExperiential Graphic Design（展览，展览会，品牌环境，公共装置，策略研究计划和寻路）
  • 德monstrate an understanding of the variousindustry verticalsand applications Experiential Graphic Design in the professional field, (corporate, education, exhibition, healthcare, hospitality, industrial,娱乐，住宅，零售，运输，城市公民和工作场所）
  • 德monstrate an understanding ofdesign excellence和该领域的发展
  • Identify past and present行业领先的体验图形设计公司that have impacted the field
  • 分析各种Experiential Graphic Design case studiesthat demonstrate the evolving history and emergent methodologies in specific areas of experiential graphic design
  • 对体验图形设计如何与其他设计学科相关联，包括交互式设计，用户体验设计，运动设计，技术系统和集成设计

2。Research,Analysis, and Development of Design Concepts

> SEGD Workbooks that covers Research, Analysis, and Development of Design Concepts

> SEGD播客涵盖了设计概念的研究，分析和开发


>学习目标和与设计概念的发展有关的目标和结果


Verbal and written communication skills related to research, analysis and the development of design concepts

  • 表现出对分析，局部和以用户为中心/需求的性质进行和解释研究的能力，并将其应用于设计过程
  • Ability to research design motifs and solutions and incorporate the ideas into a design
  • Ability to develop diagrams and written documents that communicate a design strategy
  • 通过素描，写作，视觉交流和口头演示来阐明设计概念，其中可能包括讲故事，叙事设计和信息设计
  • 德monstrate fluency in technology and media related terminology and concepts of design related to experiential graphic design—including content, elements, structure, style, and technology system—in response to project planning and implementation

Ability to develop design ideas from a formal analysis

  • 传达如何通过模拟，可视化和快速原型来将概念设计思想转化为已发达的原型的理解
  • 展示能够研究和应用最适合设计问题，用户体验和结果的技术的适当应用
  • 德monstrate an ability to develop diagrams, written documents, presentations and prototyping that communicates a design strategy
  • 证明有能力对形式，含义和行为之间的空间，时间和动感关系进行明智的考虑，并将其应用于各种类型的EGD项目的发展
  • 建立对研究能力和技能的获取，例如使用数据库，提出问题，观察用户并进行持续的可用性研究

Ability to incorporate research into conceptual analysis

  • 展示能够利用地理，文化人类学，人口统计学，环境或建筑的背景研究的能力来开发设计概念

Professional Outreach

  • 建立一种理解，即在课堂上运用体验式图形设计知识和技能是必不可少的
  • 强烈建议寻找机会进行现场研究和经验，实习，与专业和行业团体的协作计划以及国际经验。应通过强烈的建议来支持这种成为工作专业的机会


3. Design Development and Prototyping

> SEGD Podcasts that cover Design Development and Prototyping

>学习与设计开发和原型制作有关的目标和结果


使用和理解各种类型的媒体，工具​​和平台

  • 应用EGD原则，策略和流程来解决各种类型的当代设计问题
  • 德monstrate an ability through research and prototyping to navigate between various media typologies, digital tools, protocols, and platforms necessary to create understanding and experiential connections between systems as necessary to create comprehensive engaging user experiences
  • 德velop an understanding of design at different scales, ranging from static and/or dynamic components and systems in both physical and/or digital spaces
  • 德velop the ability to exercise critical judgment about the designers own design and the design of others with regard to usefulness, usability, desirability, technological feasibility, economic viability, and sustainability in terms of long-term consequences
  • 德velop behaviors and an understanding of how to continue learning about new technologies, and recognizing that technological change is constant

人为因素

  • 阐明对以用户为中心的体验的成功和理解的理解，可易读性，可用性和可访问性的理解
  • 德monstrate an ability to frame and conduct investigations in terms of people, activities, and their settings, including, but not limited to using appropriate methods for determining people’s wants, needs, and patterns of behavior, and developing design responses that respect the social and cultural differences among users of design in local and global contexts
  • 德monstrate an ability to conduct critical evaluations of different technologies in specific design problem contexts, including the placement of technical issues in the service of human-centered priorities and matching relationships between technologies and the people expected to use them

以媒体为中心的代表

  • Apply an understanding of a variety of tools and platforms to simulate, create, and represent stories and information
  • 在特定设计项目的背景下，使用图像，版式，运动和算法内容来证明对基于时间的媒体基础的理解
  • 展示对各种基于代码系统的协议的理解，以及如何将代码用作调解各种输入和输出的设计工具
  • 开发能够生成记录系统，体验或接口的映射，图表和线框的能力


4.沟通

> SEGD Workbooks that cover Communication

> SEGD Podcasts that cover Communication

> Learning Objectives and Outcomes related to Communication

文档和沟通技巧

  • 德monstrate an understanding of scale and how to document and create visual simulations at multiple scales
  • 开发文档methodol的理解ogies including architectural plans, elevations, databases, models, and schedules, and diagrams
  • 证明对不同的文档和数据如何融合在一起的理解，以提供建议的用户体验的清晰图片
  • 德velop an understanding of how drawings and visuals are part of a larger communication process with collaborators, consultants, integrators, and engineers
  • 德monstrate an understanding of how to describe materials, systems, media typologies and methodologies and how they are expected to perform and interact with one another
  • 在项目开发和演示的各个阶段，通过定量和定性的研究结果来支持设计决策的能力，涵盖设计开发和原型制作

5. Presentation

>涵盖演示文稿的SEGD工作簿

>涵盖演示文稿的SEGD播客

> Learning Objectives and Outcomes related to Presentation


团队合作和演讲技巧

  • 展示能够作为团队的一部分创建正式演示的能力
  • 展示具有与其他创意专业人士合作的能力

Process presentation skills

  • 对演示方法和方法论进行了解，以审查从概念到实施的EGD过程

6.实施

> SEGD Podcasts that cover Implementation


> Learning Objectives and Outcomes related to Implementation

Process

  • 德velop an understanding of the prototyping, development, engineering, and integration process including the relationship between the designers, consultants, suppliers, engineers, integrators, and owners

Specification

  • 了解不同产品，材料，系统，平台，技术和综合方法的质量
  • 德monstrate an ability to describe how and where products, materials, systems, platforms, and integrative methodologies, and technologies will be employed

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